6 Keys to a strong brand presence online
Your reputation doesn’t fail you—your business is reliable, trustworthy and honest. Though, you have one challenge, and with the constantly evolving world of digital media, it could soon turn into a major problem: your brand presence online is minimal, and what you do have online does not reflect the business that is offline.
That’s exactly why we developed this blog resource—to help you build a strong brand presence online so you can quickly bring your offline presence into the digital sphere.
Here are 6 keys to a strong brand presence online.
1. Strong website.
2. Strong social media presence.
3. Consistent unique value proposition.
4. Consistent branding.
5. A regular blog.
6. Search Engine Optimization.
A strong brand presence online is essential to building your business’ online reputation and attracting customers. By working through these six keys, you can work to develop a strong brand presence online that you and your team will be proud of.
Contact FCI for more guidance in establishing your brand presence online.
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A great example of using a website to build trust and enhance reputation is our work with Onex, the largest private equity firm in Canada. In a complete redesign of their site, we illustrated their main messages with large photos on the landing page. We used the About page to fill in details with graphics “By the Numbers.” We also developed an extensive team page filtered by business segment. In the business section we showcased case studies of successful investments with links to the team involved. Clear navigation also adds to the site.