Creative Communications & Brand Marketing Blog

View our latest work and read about our most recent ideas on branding,
marketing, communication and design.

Tell your story with a case study

May 2015
8-BLOG-min Case studies can bring your brand to life. While an annual report’s purpose is to give investors the facts and figures, case studies can illustrate not only what you do but also how you do it. They can also highlight third-party endorsements that build brand credibility and loyalty. Case studies are a great way to feature stories that show how your company affects everyday lives. In producing the IIC’s 2014 Annual Report, we combined visuals with the case studies to highlight the full impact of IIC’s activities. We featured images of real business owners and products, such as entrepreneurs from Haiti and Bolivia, including artesian ham company Jamones Selectos de Zenteno. The case studies show the people IIC helps and demonstrate how IIC is fulfilling the report’s theme of “shaping the future together.”
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The Value of a Corporate Citizenship Report

April 2015
2-min Many investors are seeking to invest in companies that take a greater role in social and environmental responsibility. A corporate citizenship report demonstrates to investors that a company is working to make a difference in the world. The report builds credibility and trust, highlights a company’s achievements and outlines goals moving forward. Overall, taking an active role to be a better corporate citizen leads to more engaged employees, greater public goodwill and more efficient companies. The 2015 Corporate Citizenship Report we produced for The Carlyle Group emphasizes their efforts in sustainability. Carlyle is a leader in responsible investing. The company has a chief sustainability officer who heads up their environmental, social and governance efforts. Co-founder and CEO David Rubenstein stated, “We felt the most important step for us was to bring sustainability expertise in-house to support those key individuals in our portfolio companies taking the lead on these issues.” For the report, we designed easy-to-understand infographics to highlight how Carlyle’s portfolio companies are implementing sustainability practices, which lead to more efficient and transparent companies. In addition to the printed book, we produced an online version—making the report more accessible and bringing more attention to Carlyle’s corporate citizenship activities.