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4 Ways to share your annual CSR report

Corporate Social Responsibility (CSR) reports can take a great deal of effort to create. As impressive as the report is you might not have received much feedback. Those who read it truly love what you’re doing and appreciate the ethics behind your company’s story, yet you need the message to spread farther. You need more engagement and interaction with your report. When it comes to sharing, there are so many ways in which you can generate interest and clicks.

Here are 4 ways to share your annual CSR report for your business:

1. Use the power of social media.   Both organic and paid social media channels are available to your business. From an organic perspective, your organization can share a link to your annual CSR report on Twitter, Facebook, LinkedIn, Instagram and other social channels that you take part in. Create copy that is engaging to readers and makes them want to click and read more. Perhaps you can highlight a particular activity that your team is most proud of within the copy for your social channels.

2. Make it front and center on your website.   You’re attracting organic visitors to your website, so position your CSR report front and center on your website. If you have a home page slider, be sure to update it with a link to the online view. If you are making your CSR report available through download, include a link to download the PDF.

We have designed The Carlyle Croup’s Corporate Citizenship Report since 2010. Each year they have featured the report on their Home page “Hero” image with links to a mini-website with full content that mirrors a print edition. A PDF is also available for download as well as from time to time a short video with highlights from the report.

3. Don’t forget the traditional press release.  Although it might seem that sending news over the wire through a press release is a less innovative way of sharing your report, it is still an important tool. The spin here is to strategically create your report so that it engages a new audience for reading consumption. Perhaps your report might include a few interactive photos from a volunteer day or maybe you have an update around your environmental impact that will be especially appealing.

4. Confirm your e-newsletter is anticipating the information. A good mailing list is a must for your CSR mailing. Fill your list with all stakeholders, potential and existing customers, supporters, investors, the media, and don’t forget employees! They’re waiting to receive your information, particularly around your sustainability issues. The report can reignite overall interest and support of your organization. Newsletter formats with summary content from the report can be effective for boosting readership.

The opportunity to share your CSR annual report message far and wide is endless. With these tips, you can reach new targets and generate interest from more individuals than you perhaps could imagine.

Contact FCI for more tips on sharing your CSR report.

—March 2018

We have designed The Carlyle Croup’s Corporate Citizenship Report since 2010. Each year they have featured the report on their Home page “Hero” image with links to a mini-website with full content that mirrors a print edition. A PDF is also available for download as well as from time to time a short video with highlights from the report.