RECENT STORIES

3 Trends We See in Corporate Social Responsibility Reporting in 2018

—July 2018

Corporate Social Responsibility (CSR) reports have evolved over time, from delivery as hard-copy, print material to microsites and everything in between. Yet, the core focus of this report has not turned away from its roots: CSR seeks to ensure that companies conduct business in an ethical way, which takes into account environmental, social and governance (ESG) factors.

3 must haves for your association website

—June 2018

The initial stages of planning your association website can be overwhelming. What’s on the home page? Will the site have a video introduction or a static image slider? Where should the policy or member information be placed? And don’t forget about optimization for tablets, mobile, desktops and more.

We’re here to help make your early steps of project planning easier, by giving you 3 things to consider for your site.

6 Keys to a strong brand presence online

—May 2018

Your reputation doesn’t fail you—your business is reliable, trustworthy and honest. Though, you have one challenge, and with the constantly evolving world of digital media, it could soon turn into a major problem: your brand presence online is minimal, and what you do have online does not reflect the business that is offline.

That’s exactly why we developed this blog resource—to help you build a strong brand presence online so you can quickly bring your offline presence into the digital sphere.

Looking for a website agency?

—April 2018

You’ve decided your association needs a new website. Perhaps your current site isn’t attracting the traffic you need, or maybe it’s not responsive across devices—whatever the case might be, you need a change, and quick. It’s time to look for an association website agency to help lead the way.

Yet, you’ve never partnered with an agency before or working with your previous web developer just didn’t go well. Here are 5 things we suggest you look for.

4 Ways to share your annual CSR report

—March 2018

Corporate Social Responsibility (CSR) reports can take a great deal of effort to create. As impressive as the report is you might not have received much feedback. Those who read it truly love what you’re doing and appreciate the ethics behind your company’s story, yet you need the message to spread farther. You need more engagement and interaction with your report. When it comes to sharing, there are so many ways in which you can generate interest and clicks.

6 Annual report formats you should consider

—February 2018

The annual report continues to be one of the best ways to craft and communicate your company’s recent success, initiatives and future opportunities. Today though, it’s becoming more challenging to reach your audience as attention spans shrink and information outlets grow. There are many formats and channels to choose from to reach your stakeholders.

3 Reasons for brand consistency

—January 2018

A good brand is more than a logo. Brands are built over time and require strategic thinking to implement in a way that produces results. Careful and deliberate steps are needed to shape how people perceive your product and organization as a whole.

What is a brand story and how can you get started?

—December 2017

Every brand, regardless of industry, has a story to tell. Whether it’s how your company came to be, or your continued focus on activism within the community, your brand story is a powerful tool for public and private companies alike. There is a power within storytelling, and one that your business should put to great use.

But what exactly is a brand story?